Share-a-thon Brings Cupcakes and Smiles to Torrance

Michael says – I’m pleased to introduce Bianca, our first guest poster on South Bay Foodies!  Also a foodie from the South Bay, Bianca covers Hermosa Beach dining and lifestyle on South Bay Rants and Raves.  She was just as excited as I was to have Little Debbie coming to our neck of the woods so I asked if she would cover their visit.  Thanks, Bianca, for sharing your review!

Hello everyone! It’s Bianca from SouthBayRantsnRaves.com and I’m very excited to do a guest post right here on South Bay Foodies! The Little Debbie Cupcake Car came to Torrance on Friday, December 18; here’s my experience with them.

We’ve all heard of the taco trucks, the bbq trucks, and even the grilled cheese trucks. All sorts of food trucks on wheels come into the greater LA but they tend to stay there. That is until the day that Michael from South Bay Foodies informed me of the cupcake car, and not just that, but a cupcake car that was coming into the South Bay area that offered free cupcakes. Intrigued and elated, I couldn’t pass this up. I found out that the cupcake car was a promotion called the Share a Thon put on by the Little Debbie cupcake company. I was looking forward to see what this well known brand had to offer.

Cupcake cars? "Sweet"!

I arrived at the scene of the cupcake car to find two black Smart Cars painted to look like cupcakes. There was really no line specifically for the cupcake car. The Little Debbie staff was there, handing out cupcakes to patrons headed to and from the Food 4 Less where the cars were stationed.

Brian, one of the friendly staff members handed me a chocolate Little Debbie cupcake with the white swirl on top. He informed me that I could get a free T-shirt if I made a short video. I obliged and he showed me to one of the two smart cars equipped with a computer and web cam. There, I met with Paul who told me the video is themed “Share a Smile” where everyone is encouraged to record a short greeting. I recorded a short video wishing everyone a wonderful holiday season. Afterwards he got my information and I got my free shirt, complete with the signature icing design on it.  He told me to expect an email when the video would be ready. He also told me I could enter a contest on the Little Debbie website for a chance to win a smart car or a year supply of cupcakes. It sounded like a good contest to me but I didn’t enter!

(Here’s a link to Bianca’s video!)

The Cupcake Car and my free tee shirt!

Before leaving, I got to speak with Tim, another staff member with the Little Debbie cupcake car. Below is the conversation I had with him.

Bianca: Can you tell me a little bit more about the cupcake car promotion?

Tim:  This is the first time Little Debbie has done mobile marketing. It’s another way of connecting with the customers. We also have contests at littledebbiecupcakes.com where people can enter to win a car or a year supply of cupcakes.

Bianca: How long has this tour been going on?

Tim: The tour has been going on for the last 10 weeks.  It started out in Washington, DC and has been to 21 cities.  Los Angeles is the final stop of the tour. At tour’s end, we would have handed out 200,000 cupcakes.

Bianca: Can you tell me a little bit more about the cupcakes you’ve been handing out?

Tim: These chocolate cupcakes have been the #1 best selling cupcakes, beating out the Hostess brand. This particular cupcake was in development for three years. Over 300 recipes were tested before deciding on the one that we’re carrying.

Bianca: Thank you for your time.

Tim: You’re welcome! Thanks for stopping by!

The Cupcake Car’s theme was called Share a Thon. It’s safe to say between the free cupcakes, free t-shirt, cars designed to look like cupcakes, and friendly staff, many a smile and laugh was shared by all.

Share a smile...share cupcakes!