Vote for Fresh & Easy’s New Bag Design

In May, El Segundo based grocery store chain Fresh & Easy held a contest to pick the next design for their reusable grocery bags. At stake for the winner: a year’s supply of groceries.

The corporate judges have narrowed the field and now its time for us to weigh in with our votes. There are eight designs to choose from. Each design has its own flair yet all (most?) stay true to the Fresh & Easy color scheme and logo.

My vote goes to the following graphic by Temecula designer, Gena Disney. Its simple but edgy at the same time. I like the way the stacked logos in he background give it a multi-dimensional effect.

Now that I’ve properly influenced your vote (ha!) head over to this page on Fresh & Easy’s website to cast your vote by June 30th. Winners will be announced on July 27.